I was already a Scott Westerfeld fan when I read the Uglies series. So I assumed I’d like this book, SO YESTERDAY. The main character, a teen named Hunter, is paid to seek out the next fashion trends. I think it's a must-read for all teens because we're constantly trying to keep up with the latest trends. Having read this, I'll think twice before hopping on board the next fad.
While out hunting for potential fads, Trendsetter Hunter runs into Jen -- an Innovator. Innovators are the teens who come up with the new fashion trends through their own natural creativity. Hunter introduces Jen to the focus group he works for. The next evening they are supposed to meet Hunter's boss, Mandy, at an abandoned building, but they only find her cell phone and a mysterious cache of the most amazing new type of shoes -- shoes everyone will want. Enter the Jammers. Jammers want to thwart the Big Businesses making money off teen fads. This book made me realize how people are brainwashed by the media to want certain brands. We are made to think a certain way and to think that certain things are cooler or, "more skate" than others.
Like, Hunter, by the end of this book I ended up being all for the Jammers. I give this book 4.5 daggers out of 5. I think that I would have really loved the book if the Jammers were a little bit more powerful because cool is overrated in my eyes.
Don't get me wrong...I love Scott Westerfeld. The Uglies/Pretties/Specials series was absolutely bloody brilliant. That being said, I found myself highly disappointed in SO YESTERDAY. Sure, the book was entertaining...but there wasn't much else to it. Nothing in the book really stirred me. I didn't care if the characters succeeded...hell, I didn't really care if they died. Somehow, neither the story or the main characters captured my imagination or interest in any significant way.
All in all, I felt that somewhere along the line Westerfeld lost the power of the message he was trying to convey. I already knew that we teenagers are brainwashed by the corporations and brand names every single day. No great epiphany was spawned during the reading of this book.
I give this book three daggers of the available five.